Once a model has been developed, it can be automated and economically used to conduct Market Feasibility Analyses throughout the USA.

See Predictive Gravity Modeling

Market Analysis in Stages….

• Use the model to forecast sales for new locations. If designed to use nationally available data, the model can be used throughout the US.
  
• We have built models that offer an inexpensive "First Pass" to see if there is sufficient market demand for a new unit.
  
• A "Second Pass" model would couple the demand forecast with inexpensive competitive research in a gravity model to see if the supply and demand balance are favorable.
  
• If a location passes both these preliminary analyses, detailed competition and local conditions research become the foundation of a comprehensive market feasibility study.
  

• The forecasted market share for each neighborhood is shown below. To forecast sales, multiply the forecasted market share by the forecasted sales potential.
  

Profit Point
Target Marketing | Predictive Gravity Modeling | Market Planning | Market Feasibility Analysis | Site Selection Tools |  Miner & Silverstein Home Page | Links to some interesting sites

Phone: 860-443-8405
Fax: 860-442-9306
Email: chrism@msac.com